The Search Marketing Expo in Stockholm coming up next September, to be exact 23-24 September this year. The conference chair is my friend Sara Andersson, the founder & senior strategist at Search Integration. The exhibition is shared with eMetrics Marketing Optimization Summit which runs 23-24 September.
As a representative of Nordic eMarketing I am speaking at a session called “Nordic Search – What’s going on?” where I am speaking with John Brenne and Christer Pettersson. John is the general manager of WebCertain Norway and Christer is the Online Manager for Search at Eniro. So it’s looking like a great session.
I am also speaking about “Reputation Monitoring & Management Through Search” with Mikkel deMib Svendsen, Creative Director of deMib.com and David Lerdell from Lerdell Investigation.
Check out the full agenda of the Search Marketing Expo, great stuff!
We and NeM have been strong advocates of Indextools over the years and for us when Yahoo bought the tool it was a bit of a shock. We have how ever over come and adapt and now feel that their lies an opportunity in this for everybody, specially those with little budget or are using Google Analytics.
One of our clients got an email from Yahoo yesterday with the new terms and conditions for Yahoo! Indextools and his main concerns are how firm Yahoo is on the fact that they want people to be able to opt out of being measured. That means that if visitors are coming to site and do not want to be seen or measured at the site they are visiting they can do so with a push of a button at the site’s privacy page.
I believe that Google is not doing this and Yahoo is the first to go this way with web analytics. I also believe that when some privacy laws are made about the usage of the Internet this will be the norm.
Here are couple of privacy and terms and contitions pages you should read:
Google, for their tools and search
Amazon, for their site
Alexa, for their site and tools
MSN/Live, for their site and tools
Yahoo, for their site and tools
And the list goes on …
Finally I must say, now that Adobe has made Flash indexable Google launches their Flash indexing algorithm. As most SEO people know the big problem with Flash-based websites has been that they could not be properly indexed by the likes of Google and Yahoo. Flash websites have been favored by marketers and advertisers for a long time, because of the ability to create rich, interactive Web experiences and now they can be indexed by Google, now let’s see what Yahoo and MSN do.
Firstly find out what you have done wrong on your website. Google does not like spamming, cloaking, link building and similar “not so good” tactics.
But what to you do when your site has been penalized or banned from Google. The only thing you need and can do is to clean up your web-site, go to Google and ask for mercy. Thats it!