I will speaking at two pannels and moderating one at the SMX Stockholm 2008.
The first session is Nordic Search – What’s going on?
“Who are the dominant players and which players are the ones to watch closely? What are people looking for and how is that different to other markets? In this session our experts will bring you up to speed with the Nordic Search market.”
Moderator is Christer Jones from Sesam and speaking with me are John Brenne, General Manager WebCertain Norway and Christer Pettersson, Online Manager Search at Eniro.
Then on the 24th I am speak really early in the morning (thanks Sara) on a topic really close to my heart “Reputation Monitoring & Management Through Search”
“What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue.”
Sante J. Achille will be moderating this and with me I will be Mikkel deMib Svendsen, Creative Director, at deMib.com and David Lerdell, CEO & Founder of Lerdell Investigation AB.
Finally I am moderating a session called “Search Advertising: Test & Tactics”. Speakers are Anna Eriksson, Sales Director from Keybroker, Jørgen Brunborg-Næss, Co-founder and Oslo Manager for Synlighet.no and Daniel Rytterström, Agency Relationship Manager from Google Sweden.
“Not all ads convert equally and it’s not always obvious why. To maximize the impact of your search advertising, it’s important to test different combinations of ads and landing page copy, and evaluate the results. This session explores the various methods and tools available for most efficiently testing and improving your search results.”
See you there!