Monthly Archives: September 2008

Reputation monitoring and management through search

Just spoke at a session called “Reputation monitoring and management through search” at the SMX Sweden, with a great pannel of colleuges . The topic was quite wide and actual the title does not explain it to the fullest.

We talked about the challanges facing companies and individuals when information is available to the world as they arrive and can as demostated in the session spiral out of countrol.

The session was moderated by Sante J. Achille who did a great job and speakers inculding me where
Mikkel deMib Svendsen, Creative Director at and David Lerdell the CEO & Founder of Lerdell Investigation AB. So it was a multinational session and reflected that quite well.

Great stuff and I always learn something when Mikkel is there, great speaker and full of knowledge.

SMX Sverge is coming up – Stockholm I am on my way!

I will speaking at two pannels and moderating one at the SMX Stockholm 2008.

The first session is Nordic Search – What’s going on?
“Who are the dominant players and which players are the ones to watch closely? What are people looking for and how is that different to other markets? In this session our experts will bring you up to speed with the Nordic Search market.”

Moderator is Christer Jones from Sesam and speaking with me are John Brenne, General Manager WebCertain Norway and Christer Pettersson, Online Manager Search at Eniro.

Then on the 24th I am speak really early in the morning (thanks Sara) on a topic really close to my heart “Reputation Monitoring & Management Through Search”

“What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue.”

Sante J. Achille will be moderating this and with me I will be Mikkel deMib Svendsen, Creative Director, at and David Lerdell, CEO & Founder of Lerdell Investigation AB.

Finally I am moderating a session called “Search Advertising: Test & Tactics”. Speakers are Anna Eriksson, Sales Director from Keybroker, Jørgen Brunborg-Næss, Co-founder and Oslo Manager for and Daniel Rytterström, Agency Relationship Manager from Google Sweden.

“Not all ads convert equally and it’s not always obvious why. To maximize the impact of your search advertising, it’s important to test different combinations of ads and landing page copy, and evaluate the results. This session explores the various methods and tools available for most efficiently testing and improving your search results.” 

See you there! my new favourite tool

Short and sweet go to and check it out. Thanks Leigh for the pointer. Great tool and it’s even in BETA my other favourite search engine!

New! Download Chrome (BETA) – the new browser from Google

Google just launched their new browser and I must say it looks really good. It’s called “Google Chrome” and is according to Google “a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier”.

The browser has one box for literally everything, you type in the address bar and get suggestions for both search and web pages. Then there are the thumbnails of your fav sites so you can access your most favorite pages instantly from any new tab.

I recommend that you try it, it’s super simple and easy to use and very very very resource easy. The installer completed in seconds and the Chrome was browser automatically up and running.

Then when you start using it you see that it’s very striped but strangly includeds all what you need, nothing more and nothing less. For examble when I wanted to look at my default search engine and when into the drop-down for that the browser showed only my local engines, such as Google IS,, and Embla.

Also I like the not include in browsing history option, now I can travel around porn sites and my wife will never see them in the history ;-)

Super easy!