Monthly Archives: October 2008

Reputation Management Online

Next week I am speaking at an event on reputation management, the date is October 21st  and the events location is the Dorchester Hotel, London. The event is held and managed by Augure - Corporate Communications Solution, you do not have to pay anything to enter, but there is limited seat availability so better book now than later.

“Reputation has become a board level priority affecting an organisation’s ability to raise capital, attract and retain staff, sell products and services and ultimately compete in today’s marketplace.”

Really good speakers are doing this event and it looks like a great event for those that are looking to learn about the latest in reputation management.

The guy that got fired by CNN by blogging story

I was recently speaking at a conference in SMX and one of the topics I talked about was online reputation management, while me and my colleagues where talking afterwards one of the mentioned a story that I am writing about.  A producer at CNN (ex producer now) had his own blog and wrote about pop culture, politics and media, guy was recovering from a surgery and used his dead time to write and as sometimes happens his site became quite popular. Never revealing anything that could connect him to his employer he wrote about topics that where close to his heart but eventually someone found out at CNN and when the guy returned to his job his bossed called him and he was told that opinions had surfaced that had his name pined to it and he was fired. It was against the company handbook to do what he had been doing.
The moral of the story? Read the Company handbook before you start blogging and think before you write.

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