Recent survey carried out by Bigmouthmedia revealed that 79 out of the 100 top UK PR companies don’t offer online PR services.
Sadly, only 14% of the operations that claimed to have new media covered, published their own blogs. All in all, surprisingly as low as 11% of UK PR consultancies communicate with clients, colleagues and the wider marketplace via their blogs.
Companies nowadays still do not seem to see the real semantic difference between online press releases and digital press releases.
The following figures for October 2008 in the UK show the differences in terms of their relative search popularity:
Online PR 2,900
Online public relations 1,600
Web PR 880
Digital PR 590
Internet PR 260
Internet Public Relations 170
Digital public relations 73
About Kristjan Mar
Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1999. He is a publish author on the topic of Internet Marketing.
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