Sometimes its good to be taken back a few steps and being reminded of the world that is inhabited by “normal” Internet users. Working professionally everyday with the Internet as a sales and marketing channel, easily makes you loose the perspective of those people. The people that are the end receivers of our clients messages and products.
Luckily though, an article in The Mail on Sunday on the 15th of February reminded me of the Internet reality that actually reigns out there outside of our office walls. Entitled “Millions lost by firms who ignore the net”, the article reveals that six out of ten British companies do not use the Internet to sell their products, even though they are quite happy to use the Internet to buy goods and services for their organizations. A survey on small businesses (up to 50 people) showed that four out of five use their website to showcase their goods rather than sell it. Even more surprising, 67 percent believed that they would not find customers online if they were to try. Considering the fact that 20 billion pounds was spent online during 2008, it feels safe to assume that they are wrong and that they are loosing out on considerable earnings by not incorporating the Internet as a serious marketing and sales channel. Read more »
I am really excited about the keynote for RIMC 2009, it’s guy called Allen McCaskill, Director & Media Solutions at Ericsson NWE. His topic will be dealing with marketing in a multichannel environment. Really cool topic. For more information go to the Reykjavik Internet Marketing Conference site.
RIMC, the mother of all internet marketing conferences, is coming up, the Reykjavik Internet Marketing Conference and Expo is getting to be a annual event on an international Scale. Started back in 2004 with Chris Sherman, Shari Thurow and Michael Holland as speakers. In 2005 we had a small local event, 2006 Bill Hunt, Andy Atkins Kruger, John Riccardi, Dixon Jones, Anne Kennedy, Dr. Brian Clifton and Sara Anderson came over, plus some ten others. Last year we had a more media focused conference with speakers such as Dennis Mortensen, Steffen Gausemel Backe, Rob Walk, Joost Valk og Hubert Diemel among others.
This year we are blowing on the recession and having a formidable team of speakers from companies like NIKE, Ericsson, NFL, IBM, Google, Microsoft, SEOmoz, Receptional, Web Certain and Beyond Ink, not forgetting my friend Shari Thurow who is coming for the third time and now showcasing her new book on usability and accessibility.
The conference date is 20th of March, Friday (great option for a long weekend in Iceland), Icelandair has good deals on flights and there are great deals in hotels – For more information go to www.rimc.is