Yahoo! just announced the launch of the Yahoo! Web Analytics Consultant Network (YWACN) which will replace the good old IndexTools Partner Program. It’s great and exciting to that Yahoo! is moving and that Dennis and his team in the US and Hungary are still alive and kicking. I am looking forward seeing the latest updates on the system and actually also reading the book Dennis Mortensen wrote onWeb Analytics. Met Dennis at the SES NY at the Yahoo! stand and he was very excited about the book and knowing him the quality of it will be great.
Monthly Archives: March 2009
One of my favourite conference, the SMX London, will be held on the 18th and the 19th of May. I have been offered to speak on the Brand & Reputation Management Strategies session with Mel Carson, adCenter Community Manager – Europe, Microsoft and Mikkel deMib Svendsen, Creative Director, deMib.com. Both great guy’s. The conference is
Session description: “With the proliferation of blogs, social media and other “consumer generated content” sites it’s getting more challenging for organizations to manage perceptions about their products and services. How can you respond to negative opinions, much less find them? How can you correct misleading information on sites you don’t control-including search result pages? Learn how to “take back the web” in this session.”
You can find a great summary of last years conference at the DataDial Blog and a Video Round-up at You Tube. Not sure that the Video does the conference full justice but at least some climbs into what is going on.
Saw some great session and did couple my self one on the basics of link-bulidning and one on Online Reputation Management and PR.
The earlier was done with six speakers sharing the session, three from agencies and three from the search engines. In this case Microsoft, Yahoo and ASK.