Conference guests are back from lunch and RIMC jas started again and is looking good.
Monthly Archives: March 2009 - Page 2
The first speaker is Andy Atkins Krüger from Web Certain.
He begins by saying that search has always been there – although it used to be out hunting and later with a phonebook.
He presents a slide showing the search engine layout with Google presented as a kingly figure in the middle. Search as a whole seems to be polarising around a small number of big players.
Google vs Twitter. Firstly, they’re not the same. Twitter Search is still in its infancy and does not have such a good algorithm. But Twitter is far more human than Google’s automated system. Therefore personal and local.
The speaker is Mark Killingley from the NFL. He says online is the best place to be in the recession – although people go out less in such times, meaning they watch more TV. And TV is getting cheaper to advertise on. So he says the internet is great but still only part of the overall media mix.
The philosophy these days should become “we don’t have any money, so we’re going to have to think”.
Client agency relationships are just a lot like marriage counselling in the end. Trust, respect, communication, proactivity, understanding, involvement, partnership, creativity (and ownership – which is less like marriage). In other words, it’s a two way relationship.
Things go wrong when the partners fail to listen to each other. Inflexibility has no place in a creative environment. Lack of hunger and stale thinking are the agency’s nemeses – but on the other side, clients need to avoid loss of focus and inflexibility.
Setting clear expectations is important to make things go right. Who does what, when and why? New relationships need these questions answered. Clear communication is paramount. If either partner is unhappy, it must be known. No politeness for politeness’s sake. British stuttering modesty out of the window.
Of some of the aspects of relationships: partnership, integration, imbalance, confusion and the adversarial approach, only confusion is entirely negative.
Research shows 70% client satisfaction with traditional agencies and only 50% for digital ones. That is a problem for digital agencies. Making clients understand what they do is of great importance. Lose the jargon and don’t make it sound more scientific than it actually is. And clients, on the other hand, should ask more questions.
He then gave a case study of the NFL’s dealings with Nordic eMarketing. The brief was basically non-existent. Just get me some web traffic! And it helped to drive users to a new NFL introduction website.
Sometimes short briefs are the best for creativity and excellent results.
The second topic is Youth Marketing Online, chaired by Kristján Már and including two speakers. The first is Mel Carson from Microsoft.
Mel begins by talking about the bishop that asked him to help him to recruit monks online. And it worked, surprisingly!
Whatever niche you’re in, people are out there looking for your products and services and looking to change their lives in some way.
Reykjavik Internet Marketing Conference just became a top 10 trending term on Twitter! Go Twitter!!
Welcome to today’s live blogging from the Reykjavik Internet Marketing Conference here on OptimizeYourWeb.
We are getting under way right away, as is often the way of things. The welcome speech from Ingvar Hjálmarsson was light and entertaining but now the keynote speaker Rand Fiskin is on stage.
He is starting with something of a summary of methods used in internet marketing: blogging, SEO, PPC and the like. Which of these channels is appropriate for me as a company?
Rand’s personal feeling is that Conversion Rate Optimization is the crème de la crème of internet marketing…despite the fact that he works in SEO. Landing Page Optimization is important in bumping up the conversion rate. In fact, a simple experiment SEOmoz conducted increased the CR from 1.8 to 2.2 – meaning several million dollars extra revenue per year.
Reykjavik Internet Marketing Conference 2009 is on and is looking good, Rand Fishkin has started and is speaking about the challanges facing Internet Marketers. His slides will be available for Optimize Your Web Readers, just send us an email to info at optimizeyourweb.com and we will send them to you after the conference. This is valid to the 31st of March 2009 and we will send them out by the 3rd of April.
we are sold out, it’s as simple as that. The last ticket was sold yesterday and it looks like a great conference. Both with the people attending and also the speaker line-up.
Con grats Team Nordic eMarkting