The final session of the day is the wrap-up and case studies chaired by Rand Fiskin. It is going to be a dissection of five websites of conference attendees, from a technical point of view to see what’s great and what’s not.
And the panellists are in tough mood and not going to pull any punches.
This particular session is not particularly bloggable, partly because it’s a fast paced chat and partly because some of the website owners may not want their sites trashing outside of this room! Read more »
The penultimate conference session today is called Case Studies and Success Stories and is chaired by Kristján Már.
Óli Kr Ólafsson from Nordic eMarketing takes the podium first. He talks about an example of an Icelandic car dealership which tried not to shoot a small bird with a cannon. More targeted approach is cheaper and better.
Nordic ePR’ed the site with great effect. But simultaneously to the rise in traffic was a great increase in return visitors too.
The ePRs from the car company appeared on Nordic’s own news website which was experiencing a huge jump in traffic due to the banking crisis. It’s a case of using negative attention to push positing information. Read more »
Site Usability and Accessibility is next, moderated by Anne Kennedy from Beyond Ink. And Shari Thurow is the speaker from Omni Marketing.
She begins by asking where we would be without the search engines. The answer is we would be a bit screwed, frankly.
What is website usability? It’s not quite what people think it is. It’s not about personal opinion, not even your SEO people’s opinion. It’s only about your users.
Find out why people do what they do on your site and how. Can they achieve their desired goals, how easily and how quickly? How easily can people who’ve never been there before use the site? Read more »
The next topic on the agenda is Online Reputation and PR, moderated by Andy Atkins-Krüger. The first speaker is Kristján Már Hauksson from Nordic eMarketing.
How does Online Reputation Management work? You need to start by monitoring your online presence and finding put what others are saying about you.
Next you need to create a strategy on what to do about it. Read more »
After a well-deserved lunch break – and running comfortably late (as all good events inevitably do), we come back to a session called Challenges Facing Traditional Media. The session is chaired by NovaRising’s Rob Walk. And the speaker is Ben Chapman from the BBC.
This session is a case study on BBC Radio 1, the corporation’s cutting edge, youth orientated radio station.
First thing to note is just how visual Radio 1 is, considering it’s a radio station! They are the biggest new music station in Europe, paid for by the licence fee, no advertising, 50% youth market share. Great! But it’s a false illusion and the market changes quickly.
The audience cone has scenesters at the thin end. The music obsessives basically, with specialist programming late at night. Read more »