Monthly Archives: March 2009 - Page 2

RIMCers are back from Lunch

Conference guests are back from lunch and RIMC jas started again and is looking good.

Social Marketing and Engagement. Chaired by Andy Atkins-Krüger.

The first speaker is Pauline Ores from IBM. She starts by saying that social drivers are behind the social media. You want people’s time, so they expect value for it. Also, if a company engages in social marketing, it needs to integrate their feedback, otherwise there’s no point in the first place.

Today’s market is so much different to how it was. The audience was collected, growing, low competition and high budget. The opposites are now true. The challenges are different but the rewards the same.

The numbers in this field are just phenomenal. Trillions and billions of e Read more »

The Search Engines. The session is chaired by Hjálmar Gíslason.

The first speaker is Andy Atkins Krüger from Web Certain.

He begins by saying that search has always been there – although it used to be out hunting and later with a phonebook.

He presents a slide showing the search engine layout with Google presented as a kingly figure in the middle. Search as a whole seems to be polarising around a small number of big players.

Google vs Twitter. Firstly, they’re not the same. Twitter Search is still in its infancy and does not have such a good algorithm. But Twitter is far more human than Google’s automated system. Therefore personal and local. Read more »

Client Agency Relationship, chaired by Patricia Khalifa, Nordic eMarketing

The speaker is Mark Killingley from the NFL. He says online is the best place to be in the recession – although people go out less in such times, meaning they watch more TV. And TV is getting cheaper to advertise on. So he says the internet is great but still only part of the overall media mix.

The philosophy these days should become “we don’t have any money, so we’re going to have to think”.

Client agency relationships are just a lot like marriage counselling in the end. Trust, respect, communication, proactivity, understanding, involvement, partnership, creativity (and ownership – which is less like marriage). In other words, it’s a two way relationship.

Things go wrong when the partners fail to listen to each other. Inflexibility has no place in a creative environment. Lack of hunger and stale thinking are the agency’s nemeses – but on the other side, clients need to avoid loss of focus and inflexibility.

Setting clear expectations is important to make things go right. Who does what, when and why? New relationships need these questions answered. Clear communication is paramount. If either partner is unhappy, it must be known. No politeness for politeness’s sake. British stuttering modesty out of the window.

Of some of the aspects of relationships: partnership, integration, imbalance, confusion and the adversarial approach, only confusion is entirely negative.

Research shows 70% client satisfaction with traditional agencies and only 50% for digital ones. That is a problem for digital agencies. Making clients understand what they do is of great importance. Lose the jargon and don’t make it sound more scientific than it actually is. And clients, on the other hand, should ask more questions.

He then gave a case study of the NFL’s dealings with Nordic eMarketing. The brief was basically non-existent. Just get me some web traffic! And it helped to drive users to a new NFL introduction website.

Sometimes short briefs are the best for creativity and excellent results.

Youth marketing and engagement

The second topic is Youth Marketing Online, chaired by Kristján Már and including two speakers. The first is Mel Carson from Microsoft.

Mel begins by talking about the bishop that asked him to help him to recruit monks online. And it worked, surprisingly!

Whatever niche you’re in, people are out there looking for your products and services and looking to change their lives in some way.

Read more »

RIMC at the TOP ten list at Twitter

Reykjavik Internet Marketing Conference just became a top 10 trending term on Twitter! Go Twitter!!

Rand Fishkin Keynotes

reykjavik-internet-marketing-conferenceWelcome to today’s live blogging from the Reykjavik Internet Marketing Conference here on OptimizeYourWeb.

We are getting under way right away, as is often the way of things. The welcome speech from Ingvar Hjálmarsson was light and entertaining but now the keynote speaker Rand Fiskin is on stage.

He is starting with something of a summary of methods used in internet marketing: blogging, SEO, PPC and the like. Which of these channels is appropriate for me as a company?

Rand’s personal feeling is that Conversion Rate Optimization is the crème de la crème of internet marketing…despite the fact that he works in SEO. Landing Page Optimization is important in bumping up the conversion rate. In fact, a simple experiment SEOmoz conducted increased the CR from 1.8 to 2.2 – meaning several million dollars extra revenue per year.

Read more »

RIMC is on as is looking Good

Reykjavik Internet Marketing Conference 2009 is on and is looking good, Rand Fishkin has started and is speaking about the challanges facing Internet Marketers. His slides will be available for Optimize Your Web Readers, just send us an email to info at optimizeyourweb.com and we will send them to you after the conference. This is valid to the 31st of March 2009 and we will send them out by the 3rd of April.

Reykjavik Internet Marketing Conference – SOLD OUT!

we are sold out, it’s as simple as that. The last ticket was sold yesterday and it looks like a great conference. Both with the people attending and also the speaker line-up.

Con grats Team Nordic eMarkting

Search me, the newest of the new or is it?

So I was watching CNN and there was an interview with the founder of Search Me, Andy Adams. So what makes Search me better? You search and see the Blue list of links that was a system created back in the old age when everybody had a slow connection. But that is not anymore, you should just see the sites right away. So the if you search it shows you a screenshot of sites and that is all great but when I tested it it was slow in loading and it only shows one picture at a time and three or four others on the sides of the main result. But when I tried to search for Iceland, I found some good sites but there were missing pictures. It is still in BETA, so that is forgiven.

My feeling is that Search Me is on the right track but I am not convinced yet.

www.searchme.com