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Social Marketing and Engagement. Chaired by Andy Atkins-Krüger.

The first speaker is Pauline Ores from IBM. She starts by saying that social drivers are behind the social media. You want people’s time, so they expect value for it. Also, if a company engages in social marketing, it needs to integrate their feedback, otherwise there’s no point in the first place. Today’s market is…

Youth marketing and engagement

The second topic is Youth Marketing Online, chaired by Kristján Már and including two speakers. The first is Mel Carson from Microsoft. Mel begins by talking about the bishop that asked him to help him to recruit monks online. And it worked, surprisingly! Whatever niche you’re in, people are out there looking for your products…