Conference guests are back from lunch and RIMC jas started again and is looking good.
The first speaker is Pauline Ores from IBM. She starts by saying that social drivers are behind the social media. You want people’s time, so they expect value for it. Also, if a company engages in social marketing, it needs to integrate their feedback, otherwise there’s no point in the
The first speaker is Andy Atkins Krüger from Web Certain. He begins by saying that search has always been there – although it used to be out hunting and later with a phonebook. He presents a slide showing the search engine layout with Google presented as a kingly figure in the middle.
The speaker is Mark Killingley from the NFL. He says online is the best place to be in the recession – although people go out less in such times, meaning they watch more TV. And TV is getting cheaper to advertise on. So he says the internet is great but
The second topic is Youth Marketing Online, chaired by Kristján Már and including two speakers. The first is Mel Carson from Microsoft. Mel begins by talking about the bishop that asked him to help him to recruit monks online. And it worked, surprisingly! Whatever niche you’re in, people are out there looking