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Monthly Archives: March 2009 - Page 4
Welcome to today’s live blogging from the Reykjavik Internet Marketing Conference here on OptimizeYourWeb.
We are getting under way right away, as is often the way of things. The welcome speech from Ingvar Hjálmarsson was light and entertaining but now the keynote speaker Rand Fiskin is on stage.
He is starting with something of a summary of methods used in internet marketing: blogging, SEO, PPC and the like. Which of these channels is appropriate for me as a company?
Rand’s personal feeling is that Conversion Rate Optimization is the crème de la crème of internet marketing…despite the fact that he works in SEO. Landing Page Optimization is important in bumping up the conversion rate. In fact, a simple experiment SEOmoz conducted increased the CR from 1.8 to 2.2 – meaning several million dollars extra revenue per year.
Reykjavik Internet Marketing Conference 2009 is on and is looking good, Rand Fishkin has started and is speaking about the challanges facing Internet Marketers. His slides will be available for Optimize Your Web Readers, just send us an email to info at optimizeyourweb.com and we will send them to you after the conference. This is valid to the 31st of March 2009 and we will send them out by the 3rd of April.
we are sold out, it’s as simple as that. The last ticket was sold yesterday and it looks like a great conference. Both with the people attending and also the speaker line-up.
Con grats Team Nordic eMarkting