Emarketer Survey Reports that gender, even more than race or ethnicity, is a distinguishing factor of Internet use, informing online behavior and attitudes.
“US men are in the minority online. Currently, 96 million males are Internet users, compared with 103 million females. But men visit more sites and stay longer than females. They are search engine users and participate in all forms of social media, particularly videos. In addition, they are more mobile—avid users of laptops, wireless broadband connections and mobile phones. “