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Emarketer Survey Reports that gender, even more than race or ethnicity, is a distinguishing factor of Internet use, informing online behavior and attitudes.

“US men are in the minority online. Currently, 96 million males are Internet users, compared with 103 million females. But men visit more sites and stay longer than females.  They are search engine users and participate in all forms of social media, particularly videos. In addition, they are more mobile—avid users of laptops, wireless broadband connections and mobile phones. “

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.
http://www.nordicemarketing.com
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