Guesses looses to data as basis for web design recommendations

Jakob Nielsen just wrote a really good article on designing and using data to back it up. In short he found that 100% of the designers who provided external data were right, whereas 25% of the designers who relied on their personal opinion were right.

This underlines the importance of using data and analytics when you are desinging a web site and in designing in genereal.

http://www.useit.com/alertbox/guesses-data.html

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