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Ad Hijacking through the Internet

Just did a guest post at Search Cowboy’s, titled “Ad hijacking:integrate off- & online advertising” a topic very close to me. You can read the post at the Search Cowboy’s web what I wanted to say here and to underline the problems facing marketer not remembering the Internet crystallizes in the Patrick Dempsey advertisement for L’oreal. As Bos send me the email that the post was I out I was located at a SuperDrug store in London trying to find “oinments” for my face I saw this stand at the store.

Patrick-Dempsey-Avon-Loreal

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.
http://www.nordicemarketing.com

2 thoughts on “Ad Hijacking through the Internet

  1. Great post at Search Cowboy’s I have always wodered about this. it’s strange how often companies forget the Internet. But I think it’s changing.

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