Monthly Archives: June 2009 - Page 2

Is Twitter slowing down?

According to Compete.com May data Twitter’s growth shows signs of slowing down. This had to happen at some time and May seems to be the month were traffic to the Micro Blog site Twitter started to slow down, the traffic is up by 1% according to Compete.com. Visits to the site have been on a sharp rise over the past six to twelve months with majority of users orienting from the USA. Users are now 19.7 million unique visitors but growth in the USA may be flattening.

Guesses looses to data as basis for web design recommendations

Jakob Nielsen just wrote a really good article on designing and using data to back it up. In short he found that 100% of the designers who provided external data were right, whereas 25% of the designers who relied on their personal opinion were right.

This underlines the importance of using data and analytics when you are desinging a web site and in designing in genereal.

http://www.useit.com/alertbox/guesses-data.html

When should you use PPC as a part of a PR strategy?

Air France Google Trends

Air France Google Trends

One of the most dynamic ways of communicating to the masses ASAP is through Google PPC, a great sample of that is the crash of the Air France Airbus plane flying from Brazil to France. The plane goes down after 300 KM and news start to spread.

As a part of an PR crisis strategy Air France should have gone out and paid for customized message for their brand search, dealing with questions like; Is it safe to fly with Air France’ and/or How can I find information about the crash?

Using the same method, Airbus could have dealt with people frighten to fly with Airbus planes, answering questions like is flying with Airbus planes save?

As one of those that fly frequantly but are not comfortable flying I was one of the first looking for anwers like the above and I do belive that I was not the only person. Check Google Trends http://www.google.com/trends?q=air+france&ctab=0&geo=all&date=mtd&sort=0 to back my case.