Does Airbus have a public relations problem?

I have been speculating about whether Airbus has a public relations problem, after two major accidents involving airplanes from Airbus there is no reaction from the company on the Internet, so they seem to be taking the typical large organization “look but don’t touch” approach.

It unbelievable how the Internet does not seem to play a role in their Public Relations strategy as I mentioned in my previous blog post called When should you use PPC as a part of a PR strategy?.

How do they deal with this? “Actor Ashton Kutcher cautioned his fans on Wednesday that a pilot recommended to him not to fly on Airbus until the manufacturer’s composite tail is declared safe.” – I am afraid that this will not blow over and they need to get their act together if the Internet is not to harm them more.

Airbus use the Internet, use PPC, use online PR, use Twitter and Facebook! Don’t fall into the “Look – Don’t touch” thinking as other major organization seem to have the habid of doing.

Nordic eMarketing does this, works on creating online crisis management solutions for companies and governments to deal with crisis through the Internet using effective online assets.

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  1. I’m not sure that not using the internet should be called “a problem”, but more of a lack of perspective, or bad PR strategy / management.

  2. so a bad PR strategy or management is not a problem? What they are dealing with is a well known problem with larger organizations were as I said the “look don’t touch” strategy is in place. This was the case for Dell and I have seen this here in Iceland with the credit crunch.

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