Monthly Archives: July 2009

Please remember internet marketing when you are creating your new web site

Individuals and organizations spend thousands making their websites, design it, choose the CMS and still do not get visitors to their sites. Companies just forget that the search engines relay on a sound technical foundation of the site to work and design agencies and in most cases CMS companies have no clue what it is that makes them tick.

We just did a project with a company that spend thousands of dollars creating their site, it all looked ok, but there were no Google referrals, it just did not exist in Google. Google had partly indexed it’s first page but beyond that nothing. In this case a small javascript for effect was killing Google’s options to crawl it.

If you are going to use the site to market on the search engines pls. have this in mind

The new rules of public relations and press releases distribution

The Internet has returned public relations to the public! That is you can now take material you want to announce and use the internet to send it out so it accessible to the public, press releases have stopped being limited to the media and a narrow group of stakeholders. Through the likes of eNewsWire you can now reach potentially millions of possible evangelist that are likely to pick up your story and advocate it and when I say millions I mean millions, Face book users in the US are well over 60.000.000 and in the UK they are nearly 18.000.000 and that is just one of the options you have to distribute content through, then there are the hundreds of sites that accept press releases for a free distribution over the Internet and some even direct to the inbox of the media. Read more »

Do you need TV? I don’t have one

According to IBM survey on “television sets are losing ground to the internet”, conducted in 2007, 66 percent responded spent one to four hours in front of the television versus 60 percent on the internet. That was 2007.

So 2009, television is in one corner of the arena and Internet is in the other. Who is going to be the winner?

I personally have not had TV over 5 years, do not miss it or use it. Among the people I know, I am not the only one. Since getting my own place my dear Internet has replaced TV, radio, books, magazines, newspapers and occasionally telephone. The amount of online resources offers every thing from broadcasts, cartoons, radio to any entertainments.

The power behind Internet is the choice of information. What to watch, listen, and read, when or how long as well as freedom to share my opinion about anything that is happening in the world. TV shows, music, news, chatting, working, study, reading, games anything really. Read more »

Yahoo! Web Analytics Consultant Network, Nordic eMarketing eligibility for acceptance

Yahoo has announced that Nordic eMarketing is one of the companies eligibile for the Yahoo! Web Analytics Consultant Network or the YWACN, which is scheduled to launch by the end of this month.

Yahoo! Web Analytics, aka Indextools, has been upgraded to version 9.5 and is loaded with nice new features such as the user demographics and some 50 customizable actions. These are but few of the new features that we at Nordic eMarketing are learning how to use and work with in behalf of the projects we are managing.

Where do Yahoo! Web Analytics get its Demographic data?

Well first of all Yahoo! has some 550.000.000 unique visitors every month and those visitors are giving their data away by signing and out of various services such as Flickr, del.icio.us, Kelkoo (a shopping search engine which operates in 10 European countries), Yahoo! Answers, Yahoo! Messenger, Yahoo! Mail serving over 260 million users, Yahoo! GeoCities, and Yahoo! Finance, Yahoo! Games, Yahoo! Gallery, Yahoo! Buzz and more. This data is a sample of information collected across the Yahoo Network.

A list of some of the Yahoo! owned sites and services:

http://answers.yahoo.com/question/index?qid=20081007214624AAfLXEF and

http://en.wikipedia.org/wiki/List_of_Yahoo!-owned_sites_and_services+Yahoo+owned+web+sites

Does Airbus have a public relations problem?

I have been speculating about whether Airbus has a public relations problem, after two major accidents involving airplanes from Airbus there is no reaction from the company on the Internet, so they seem to be taking the typical large organization “look but don’t touch” approach.

It unbelievable how the Internet does not seem to play a role in their Public Relations strategy as I mentioned in my previous blog post called When should you use PPC as a part of a PR strategy?.

How do they deal with this? “Actor Ashton Kutcher cautioned his fans on Wednesday that a pilot recommended to him not to fly on Airbus until the manufacturer’s composite tail is declared safe.” - I am afraid that this will not blow over and they need to get their act together if the Internet is not to harm them more.

Airbus use the Internet, use PPC, use online PR, use Twitter and Facebook! Don’t fall into the “Look – Don’t touch” thinking as other major organization seem to have the habid of doing.

Nordic eMarketing does this, works on creating online crisis management solutions for companies and governments to deal with crisis through the Internet using effective online assets.