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Rock and Roll Google, Caffeine is here

Google has finally lifted the lid on its search engine update, nicknamed “Caffeine” by those closest to it. The new engine will be replacing old faithful and should be much quicker that “old” Google and start showing real time results. This could bring Bing back in the shade and Twitter becomes a second runner up. These updates should secure Google as the dominant search engine.

Beside doubling the speed there are also talkes about more vertical focused results.

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.

4 thoughts on “Rock and Roll Google, Caffeine is here

  1. I do agree that these changes are for the good, can you tell me more about what you feel are the next steps?

  2. I can definitely see the advantages of including news feeds and links to relevant videos and social bookmarking feeds, but I have to say the caffeine update has made life more difficult for SEOs.

  3. Yeah its really amazing and quite a time ago. It work on the basis of availability of fresh content.The more the web sites are updated with unique and fresh content the more they are authentic in search engine.

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