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Enterprise web CMS solutions

A Enterprise Web content management or web CMS is a jungle that not all companies seam to be ready to enter. Content Pushing instead of Pulling, Multi-Lingual Support,  .Net or PHP and even Java? I see again and again even the biggest companies spending millions of dollars on their advertising campaigns and then not being able to deal with the traffic that comes in. 

Oneof my favourite cases are when a client said to me that they just made a deal with a company about their design and the CMS and wanted to keep that system, Nordic eMarketing would just do the search engine optimization. Ok, fine we did, but when it came to deep linking we realized that the system kept changing the URL’s, if a page was edited the system gave it a new URL.

Choosing a web CMS solution can be a taunting task, especially when it is for a large and perhabs complex company, they key is to get the criteria right, what is the system suppose to do? Then get the tech / marketing team in.

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.