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Back from SMX Stockholm and SMX New York

Both search engine marketing programs were in my opinion great events giving insight into the world of Internet Marketing, in New York I moderated two sessions, one on in-house SEO and another on Amazing PPC Tactics. Both really good sessions. At the SMX NY I also talked at a really interesting session called “Iran & Michael Jackson: What Marketers Can Learn From How Consumers Search For Current Events” were I took the United Airlines emergency landing case study, reaction of journalists and other stakeholders and how we maped the news about this happening throughout the internet.

Me and Jens Hilmersson Scandinavia Service Director and Nordic eMarketing went with me to SMX Stockholm and as I spoke at two session he sat throughout the conference on both days and is likely to throw a summary of the Stockholm SMX event and his key learning’s out on Optimize Your Web.

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