You are here
Home > Google

How to get your website above the regular results on Google – without paying for it

Since last summer, Google has changed its algorithm so that search results now automatically include relevant local results. For many businesses this is an important feature that can increase the amount of visitors to their web site and also the overall awareness of their website without paying for it.

If your services or products are listed on Google Map, your businesses offers, that are relevant to a special area of searched keyword, will be listed on page one above the first regular result. People will also see the exact address of you businesses and users’ reviews about your products and services.To get listed on Google Maps you need to submit your website to Google Maps through Google’s Local Business Centre. You can do this by logging into your Google account and going to “Add New Listing” and entering your company information on “Add New Listing”.

To be listed at the top of the list, you have to optimize your entry but there are several things you can add do to make your listing “stand out” on Google Maps.

The more information you provide about your company the better listing you get, don’t exaggerate to avoid spam Google.

–         Essential keywords in your description.

–         Opening hours, payment types, etc.

–         Select the best possible category for your website

–         If possible include images and videos to help your listing stand out.

The more local directories list your website, the better.

–      Submit your website to other local directories, you can get higher on the list with good position in online yellow pages.

Optimize your site for local content.

–         Add your city and state name in your web page title.

–         Use local meta tags to tell search engines the location of your website.

Encourage your website visitors to write positive reviews about your company on Google Maps.

–         More stars can place your site higher

Follow above tips to get a good listing in Google Maps and increase the number of visitors to your website. Do not spam Google and describe your business without exaggeration. Include keywords in your company description but don’t overdo it.

Be Sociable, Share!
Optimize Your Web
Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.

One thought on “How to get your website above the regular results on Google – without paying for it

  1. You know, this is really the thing I love about Google, it gives internet marketers and business owners to have a fair game. By devising ways to avoid bots to get a hold of controlling their ranking, Google made it possible even for the smallest entrepreneurs to get a shot to be on top of the results if they are driven and popular enough.
    Thanks for sharing this! :)

Comments are closed.