On 7th December of 2009, Google launched real-time search results into search pages but what do these real-time results look like? Google search page results update currently discussed topics from social network sites such as Facebook, Twitter, MySpace, FriendFeed, Jaiku and Identi.ca just as they are happening.
How Google chooses the real-time results or finds out which posted messages are true is yet unknown. However, there are some things one can do. Google analyzes the content from blog posts, tweets etc. to verify the value and the quality of the posted message to place the real-time results and avoid anything that looks like spam. Later on the collected text will be used to update page rankings for every contributing user. Google’s real-time results are a nice addition but on the other hand real-time results do not appear with all search terms and if they do other immediate results quickly replace them. So how can high authority posters sell links in their tweets? This is yet another problematic side.
So should you invest your time to get into Google’s real-time results? Well that of course that depends on you but your real-time results won’t stay up for long. Therefore the number one priority is still to be listed in Google’s top results – these are the long lasting results that will truly bring targeted visitors to your website.