Derek Powazek says that Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned. He is titled author, designer and troublemaker, I am gona write this statement on the troublemaker part I am also going to write this statement on the realization after reading his post that he does not seem to know much about SEO and what it is all about, it’s not only for viagra and poker sites.
I really like this paragraph “Occasionally a darkside SEO master may find some loophole in the Google algorithm to exploit, which might actually lead to an increase in traffic. But that ill-gotten traffic gain won’t last long. Google changes the way it ranks its index monthly (if not more), so even if some SEO technique worked, and usually they don’t, it’ll last for a couple weeks, tops.” I really love this guy!
You can read his post here http://powazek.com/posts/2090