Search Engine Strategies (SES) is one of the oldest conferences in the field and highly respected as such. Spoke on this conference couple of times before and it‘s great to be invited again. The topic is very dear to me as we do PPC for some of our clients at Nordic eMarketing.
Some of the questions that this session should be addressing are, are there tools attendees could be using right now to help get better conversions, lower costs, or save hours of time in work? The short answer is yes, the longer one is that you will need to come to SES to see more.