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Is the speed of your web page an important ranking factor for Google?

Fast-Loading-WebsiteA few weeks ago, Google announced its new focus on fast loading pages as part of quality involved in the searching experience. This means that Google´s ranking algorithm may take into consideration the speed of a web page.

Since Google’s ranking algorithm isn’t 100% clear, the points below are rather a theory that may improve your website ranking in Google.  Experiment if you can and share your results, here are some easy to make changes:

  1. Make sure your web host is fast and you have a good connection to the Internet. Your web server should be easy to reach without any down time.
  2. Join together external JavaScript code files into one file. The fewer files the server has to request, the better the web page’s speed. Then make these files smaller by compressing them.
  3. Put external CSS files into one and compress them also.
  4. Enable gZip compression if possible. Your webhost may do it for you.
  5. If you use images, compress them and try to use as few as possible.
  6. Tracking codes and other JavaScript snippets should be placed at the end of your web page.

However, keep in mind that page loading time in the ranking algorithm can be problematic. This is in respect to the cost of using a high quality web host and also competing against bigger corporations and other websites across the World Wide Web.

Optimize Your Web
European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway. This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly. Kristján is a publish author on the topic Internet Marketing and Search Engine Marketing.