Monthly Archives: March 2010

JD Sports in the UK comes up in the US but does not have the product

I was recently traveling on the US, speaking at the SES in NY. My eight year old daughter asked me to buy her a pair of shoes, to be exact Apple Bottoms. As I went to Footlocker to buy them I realized that they did not carry them anymore so I decided to Google and see what came up.

First when I searched Footlockers internal search nothing came up and as I have learned through the years Internal search on big sites can by quite faulty so I tested if Google found something but no results. But what happened was that JD Sports came up as a PPC result. JD was most likely not targeting me as I was in the US at the time with my Icelandic keyboard. But as I was searching on Google UK JD came up, with a nice ad saying

Apple Bottom at JD
Get the new line of Apple Bottoms
Women’s ware quick and easy at JD!

When I saw the add I tough to myself well if I cannot buy it in the US I might as well when I am next over to London. But when I clicked on the ad I got nothing, that is I got a page saying “Sorry, we have not been able match anything to your search” it was not a 404 page it was a search result page with no results. Still not sure where to buy the Apple Bottoms for my daughter.

SEO guidelines for big sites

Firstly what is a big site? Is it 10.000 pages or 100.000 or even 100.000? My experience is that sites that more than 10 .000 to 15.000 pages start to show the same symptoms, the main problem in most cases is the WCMS (web content management system), how it is used to manage the sites content.

This can be how templates are designed to show and possibly reuse content. Little problems within sites that contain millions of pages can occur again and again and grow from being a minor glitch in being a huge disaster that prevents search visibility. Read more »

Yahoo and Twitter partnership

Last year Microsoft and Google told about their partnership with Facebook and recently Yahoo! and Twitter started their cooperation. This will add to Yahoo! services by allowing Yahoo members to access their personal Twitter accounts across the portal’s online properties like Yahoo! mail, Flickr etc. Yahoo! has been known for it’s stable audience and brands using Twitter should benefit from that.

The Web is talking and you should listen

The Web is talking and you should listen, there are peple talking about your company, you and/or your services. An Icelandic company Clara is now one of many that is providing the listening service for company’s perfect solution for those that want to hear what is being said online about their services or stakeholders such as staff or even the competition. Clara’s proprietary web crawlers search the web looking for customer insights in news, blogs, comments and forums. The tool automatically sums up the discussion and shows you the results in a clear interactive web-based dashboard. CLARA delivers up-to-date results in close to real time.  What it makes it even more special is that is the only tool that is Icelandic friendly.

SES NY Big Sites & Big Brands Site Clinic

Doing the “Big Sites & Big Brands Site Clinic” session with Dave Nylor later to day. That is only going to be fun! Those that know David know that he is not only a very bright guy but really funny and so the least straight forward. Anne Kennedy will be holding us back. One of the things covered will be competitive link intelligence for selected sites.

Better website search powered by Google

During a lunch break at the SES NY Nitin Mangtani, Senior Product Manager, Enterprise Search,  Google is telling us about their new site search services. The idea is to improve search options on sites. According to a research done by Google around 90% of those that have search options on their sites are unhappy with the results it brings.

Kristjan Mar and Anne Kennedy interviewed at WebProNews

Internet and gaming rehab for Brits with addiction

pc-rehabI was travelling in the UK recently and saw on the front page of the London Evening Standard news about the UK being the first country to open up a rehab centre for Internet and computer game junkies. What was shocking (but not surprising) was how young the kids were that needed to go into rehab because of their Internet addiction.  As stated in the paper children as young as twelve will need to go “cold turkey” in a residential unit to help them fight their addiction and to help them take on the world again they will be taught face to face social skills.

So now we will have people going to IA and GA meetings as recovering Internet/Gamingholic. Good luck!

Look over the image I am sending has more text and see if you can add more text

Reykjavik Internet Marketing Conference 2010 a huge success

The Internet Marketing Conference in Iceland RIMC 2010 was a huge success (sold out) with speakers from Econsultancy, Ericsson, Bing, Anomaly, Nordic eMarketing, Hunterlodge, CCP Games, Icelandair and more. The conference was on the 12th of March and lasted the whole day. You can read more about the conference at the PR Week blog.

Read the PR Week posts on the 2010 Reykjavik Internet Marketing Conference here:

RIMC 2010: Fake plastic trees
RIMC 2010: Earned media vs bought media
RIMC 2010: e-commerce and vintage bath tubs
RIMC 2010: I am here

PR Weeks Matt Cartmell blogged from the Reykjavik Internet Marketing Conference, where speakers will be discussing the hot issues of the web – be it online PR, social media or mobile marketing.

77% of all Internet users read blogs

According to the blog search engine Technorati, around 77% of active Internet users read blogs; ComScore claims this figure to be around 346 million people. However, if Internet World Stats makes any sense this figure should be close to 1.3 billion and the percentage of active users should be closer to 20% rather than 77% if ComScore is correct.

Either way it’s a big number! The bottom line is that everything is being talked about and companies deciding not to take part in the talk need to at least listen and react.