Has Google found a way to fix the Google gap?

Looks as missed hits may be a thing of the past as Google is bringing in a new version of their analytics code that loads at the top of the page, not at the bottom. This should help marketers understand the gap between what Google reports as clicks in their PPC/AdWords campaigns. The code will be placed as the Body tag opens in the HTML instead in the bottom as it closes.

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  1. In my experience it has closed some of the gap but you should still expect some difference between clicks and visits, particularly if your hosting isn’t lightning fast

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