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Facebook thinks email is dying

Sheryl Sandberg COO of Facebook gave a speech at the Consumer 360 conference claiming that Facebook could survive without email. She said “”In consumer technology, if you want to know what people like us will do tomorrow, you look at what teenagers are doing today, and the latest figures say that only 11% of teenagers email daily. So email (I can’t imagine life without it) is probably going away. So what do teenagers do? They SMS and increasingly they use social networking.”

The question is Could Facebook Even Survive Without Email?

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.
http://www.nordicemarketing.com

One thought on “Facebook thinks email is dying

  1. Facebook uses messaging, do they consider this to not be email? They also use email accounts to set up facebook accounts using the address book you already have. I don´t think Email is dying – possibly for teenagers it is because what do they have to talk about? They don´t write each other lengthy emails, of course they use instant messaging and social networks. Look at who does use it, business people, people buying and selling online, families living on the other side of the world from each other – these people won´t stop using it. To even consider it is ludicrous.

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