Monthly Archives: August 2010 - Page 3

Google announces a new AdWords trademark policy

“After September 14 2010, Google will not prevent use of trademarks as keywords in the affected regions, advertisers will be able to complain about the selection of their trademark by a third party if they feel it leads to a specific ad text which they feel confuses users as to the origin of the advertised goods and services. Google will then conduct a limited investigation and if we find that the ad text does confuse users as to the origin of the advertised goods and services, we will remove the ad.”

From 14 September 2010, Google will no longer be monitoring or restrict keywords for ads served to users in the regions listed here, in response to trademark complaints.

This change will bring their procedure in line with their current approach to keywords in the U.S., Canada, the UK, Ireland and most of the rest of the world. Read more »

Digital asset optimization beyond search – Next Generation SEO

Companies in most cases have from many digital assets that they can play with when communication their message online, simple things as annual reports in PDF’s and Power Point presentations can be optimized and made visible through either own sites and/or such services as Slide Share.

Images from the last product launch can play an essential role on Google Image search and manuals in word can lower the load on support. Not forgetting social media such as Facebook, Twitter, the Company blog, Digg and Sphinn to mention few.

Implementing Digital Asset Optimization helps the search engines notice all your online content and everything from file names to meta-tags and HTML files to PDF files and Image labelling through Google Webmaster tools plays a role when it comes to holistic usage of the Internet as a marketing and communication channel.

I will be talking about this topic a the upcoming SES San Francisco.

Successful PPC campaign for a small Car Rental

The Nordic eMarketing team recently launched a new Pay Per Click campaign for the family-owned Icelandic car rental agency, Glacier Car Rental; which has already proven to be a huge success for both parties.

“We had to make those travelling to Iceland aware of us, instantly. And with Nordic eMarketing, this is exactly what happened,” said Hallfreður Emilsson, Co-owner and Marketing Manager at Glacier Car Rental.

Through Google Adwords, Glacier was able to penetrate the online marketing space within several hours, “Google boosted orders through our website by over 90%, and there is still visible growth,” commented Hallferður.

“We are really happy with the results of this campaign,” explained Haukur Jarl Kristjánsson, Project Manager and PPC Specialist at Nordic eMarketing. “Especially because this is a small, local car rental agency with very personal services, and does not have the power of the big brands behind it.”

Click on the following link to see this PPC  case study on successfull PPC campaigns and to view other successful PPC campaigns with Google AdWords click here

Speaking at SES San Francisco later this month

I will be speaking at the Search Engine Strategies San Francisco 2010 (SES).This is one of the leading search & social marketing event world wide and the agenda is looking great. The conference is in its 12th year and is organized by a advisory board and the leading online marketing publications ClickZ and Search Engine Watch. The topics I am taking on are bot dear to me, the one on Tuesday, August 17th is called “Digital Asset Optimization” and talks about using what the Internet gives you to market your services and products. The other is more in line with fast developing interest in online PR and is on 18th of August. This one is called Search, PR and the Social Butterfly and looks really promising.

Twitter Weekly Updates for 2010-08-01

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