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Google has longer text ads for targeting Eastern Europe and Asia

If you’re only targeting certain countries in Eastern Europe and Asia this might come as a great news, you can create a longer text ad in Google now. These longer text ads are supported when targeting countries like Russia, Japan and China.

  • Azerbaijan
  • Belarus
  • Kazakhstan
  • Kyrgyzstan
  • South Korea
  • Tajikistan
  • Turkmenistan
  • Ukraine
  • Uzbekistan
Earlier settings New settings
Title 25 letters / 12 characters 30 letters / 15 characters
Ad copy line one 35 letters / 12 characters 35 letters / 12 characters
Ad copy line two 35 letters / 12 characters 35 letters / 12 characters
Display URL 25 letters

Longer text ads can contain up to 30 characters in the title and 76 characters in the rest of the ad text. For the display URL, standard character limits still apply.

You can create a longer text ad from the Ads tab if if you target only locations listed above.

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.
http://www.nordicemarketing.com
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