Monthly Archives: March 2011

Five Ways to Avoid Norwegian Prayer Syndrome

Five Ways to Avoid Norwegian Prayer Syndrome

1. Make sure your content is relevant to your ad (ie. Are you  speaking the same language literally and figuratively on your site as in  your ad?)

2. Use your keywords on the page when possible

3. Keep your keywords in the main content of the page when using them

4. Make sure your page loads quickly

5. Show signs of trust on the landing page

What is it, this Norwegian Prayer Syndrom (or problem as some would call it)

Read about it here

Article in the annual Baidu Magazine

An article by me was publised last Februar in the annual Baidu Magazine. The article was written in cooperation with Baidu’s marketing team and the SEMPO (Search Engine Marketing Organization) were I am on the board of directors. The idea behind the article was to give Chinese marketers an insight into the markets out side of China and how the Internet with focus on search and display was developing. Read more »

Speaking at the SES NY and Gulltaggen Oslo

Speaking at SES NYnext week  on Social Media and Gulltaggen Oslo on the 12th of April on Multilingual Internet Marketing. Both events have some fantastic speakers and I am looking forward taking part. At the SES in New York I am speaking on a session called “Search, PR and the Social Butterfly” with Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising and Lisa Buyer, President & CEO, The Buyer Group. The session is being moderated by Greg Jarboe, President & Co-Founder, SEO-PR. Read more »

Successful Reykjavik Internet Marketing Conference over

Successful Reykjavik Internet Marketing Conference 2011 over. We had close to 300 guests from some 10 countries and they got see some great speakers from Facebook, YouTube, Bing, Wall Street Journal, SAP, Hotels.com, Boats.com, First House and Icelandair to name few. See you next year at RIMC 2012.

RIMC 2011: Social media case studies

The final session of the day in hall 2 is one of case studies in the arena of social media. We start off with Li Evans speaking about what LiBeck does when it goes in and helps a company.

The biggest first point is making sure the company has the will and the resources to do what you want it to do.

Viral isn’t everything. A video can still work even if it doesn’t go viral. Just having a video can provide a 30% sales increase over pictures alone. Read more »

RIMC 2011: Online crisis management

Online crisis management is the name of the next session in hall 2. The first speaker in this session is Nils Apelund from First House. After two humorous anecdotes from the real world involving Canada, grapefruits and a quick-thinking boy, Nils goes on to apply the real world of crisis management to the online world.

Reputation is a great base to start from because it is an automatic draw in many ways and will bring goodwill and money all by itself. A good reputation is also a great cushion in times of crisis, buying you goodwill and extra time. Read more »

RIMC 2011: Meet the search engines

Now, switching over to the Search and Display track in hall 4, Cederic Chambaz is explaining the ethos behind Bing.

Microsoft’s latest foray into the search market in opposition to Google, Cederic explains how Bing is not trying to replicate Google, but rather offer something completely different. Read more »

RIMC 2011: The afternoon session begins

In the afternnon keynote presentation, Search and Display Focus – Alain Heureux, President & CEO IAB Europe covers the vital topic of data protection online and the ways to regulate and protect the use of informaion online in a way that protects privacy at the same time as allowing freedom for the individual user as well as the advertiser. Read more »

RIMC 2011: Social marketing goes mobile

The next session in the social media track is called social marketing goes mobile and concern how people are now interacting with the internet instantly and everywhere via their mobile phones.

The first speaker in this seminar is Cindy Krum from MobileMoxie. Cindy starts by linking mobile social media to Maslow’s famous hierarchy of needs – as it has been used for safety, social interaction and many of the other basics of all our lives. Read more »

RIMC 2011: Is social media all you need?

The first speaker in this session is Icelandair’s Guðmundur A. Guðmundsson who begins with defining what a brand actually is. It is far more than a logo — and extends to staff attitude, telephone hold music and even what people are saying about you online.

From Icelandair’s point of view, what customers want is a brand with a clear promise which can also come through on their promises. Through social media, companies like Icelandair can broadcast their story like never before. Also due to social media, your brand is going to be defined and gain reputation online — whether or not it is led by you. That is why brands should take their online presence so seriously. Read more »

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