Five Ways to Avoid Norwegian Prayer Syndrome
1. Make sure your content is relevant to your ad (ie. Are you speaking the same language literally and figuratively on your site as in your ad?)
2. Use your keywords on the page when possible
3. Keep your keywords in the main content of the page when using them
4. Make sure your page loads quickly
5. Show signs of trust on the landing page
What is it, this Norwegian Prayer Syndrom (or problem as some would call it)
Read about it here
An article by me was publised last Februar in the annual Baidu Magazine. The article was written in cooperation with Baidu’s marketing team and the SEMPO (Search Engine Marketing Organization) were I am on the board of directors. The idea behind the article was to give Chinese marketers an insight into the markets out side of China and how the Internet with focus on search and display was developing. Read more »
Successful Reykjavik Internet Marketing Conference 2011 over. We had close to 300 guests from some 10 countries and they got see some great speakers from Facebook, YouTube, Bing, Wall Street Journal, SAP, Hotels.com, Boats.com, First House and Icelandair to name few. See you next year at RIMC 2012.
The final session of the day in hall 2 is one of case studies in the arena of social media. We start off with Li Evans speaking about what LiBeck does when it goes in and helps a company.
The biggest first point is making sure the company has the will and the resources to do what you want it to do.
Viral isn’t everything. A video can still work even if it doesn’t go viral. Just having a video can provide a 30% sales increase over pictures alone. Read more »