Monthly Archives: March 2011

Five Ways to Avoid Norwegian Prayer Syndrome

Five Ways to Avoid Norwegian Prayer Syndrome

1. Make sure your content is relevant to your ad (ie. Are you  speaking the same language literally and figuratively on your site as in  your ad?)

2. Use your keywords on the page when possible

3. Keep your keywords in the main content of the page when using them

4. Make sure your page loads quickly

5. Show signs of trust on the landing page

What is it, this Norwegian Prayer Syndrom (or problem as some would call it)

Read about it here

Article in the annual Baidu Magazine

An article by me was publised last Februar in the annual Baidu Magazine. The article was written in cooperation with Baidu’s marketing team and the SEMPO (Search Engine Marketing Organization) were I am on the board of directors. The idea behind the article was to give Chinese marketers an insight into the markets out side of China and how the Internet with focus on search and display was developing. Read more »

Speaking at the SES NY and Gulltaggen Oslo

Speaking at SES NYnext week  on Social Media and Gulltaggen Oslo on the 12th of April on Multilingual Internet Marketing. Both events have some fantastic speakers and I am looking forward taking part. At the SES in New York I am speaking on a session called “Search, PR and the Social Butterfly” with Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising and Lisa Buyer, President & CEO, The Buyer Group. The session is being moderated by Greg Jarboe, President & Co-Founder, SEO-PR. Read more »

Successful Reykjavik Internet Marketing Conference over

Successful Reykjavik Internet Marketing Conference 2011 over. We had close to 300 guests from some 10 countries and they got see some great speakers from Facebook, YouTube, Bing, Wall Street Journal, SAP, Hotels.com, Boats.com, First House and Icelandair to name few. See you next year at RIMC 2012.

RIMC 2011: Social media case studies

The final session of the day in hall 2 is one of case studies in the arena of social media. We start off with Li Evans speaking about what LiBeck does when it goes in and helps a company.

The biggest first point is making sure the company has the will and the resources to do what you want it to do.

Viral isn’t everything. A video can still work even if it doesn’t go viral. Just having a video can provide a 30% sales increase over pictures alone. Read more »