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RIMC split track kicks in

The great thing about RIMC 2011 is that there are two tracks running simultaneously. Following the first session, there are now two choices for guests. In hall 2 we have “Is social media all you need” and in hall 4 the subject will be in-house SEO

Is Social All You Need?
This session takes on the wonders of social media and asks the question, “Is Social Media All You Need?”. With the growing influence of Facebook, Twitter and other social media networks, marketers can choose between more and more channels to market through.
Liana “Li” Evans, LiBeck
Gudmundur A. Gudmundsson, Icelandair
Part of the Q&A pannel Rick Kelley, Facebook
Sante Achille, Evangelist

Inhouse SEO
What are the pros and cons of having your SEO done inhouse? Veteran inhouse SEO experts from SAP, Wall Street Journal and will be revealing the best practice tips, tools and techniques.
Alex Bennert, Wall Street Journal
Oscar Carreras,
Crispin Sheridan, SAP
Anne Kennendy, Beyond Ink

Optimize Your Web
European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway. This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly. Kristján is a publish author on the topic Internet Marketing and Search Engine Marketing.