Speaking at SES NYnext week on Social Media and Gulltaggen Oslo on the 12th of April on Multilingual Internet Marketing. Both events have some fantastic speakers and I am looking forward taking part. At the SES in New York I am speaking on a session called “Search, PR and the Social Butterfly” with Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising and Lisa Buyer, President & CEO, The Buyer Group. The session is being moderated by Greg Jarboe, President & Co-Founder, SEO-PR.
The Session Description:
“RT this. Take social media to the boardroom! Social media continues to spread its wings with the advent of Google Social Search, Bing, Twitter Search and Yahoo’s Twitter-like moves. With the demise of traditional media outlets and the rise of search and social, PR firms have also gotten a big lift and muscled in on the territory once ruled by advertising agencies. Time to eighty-six the anachronistic press kits and media lists and hand over the keyword rich online status updates and Twitter feeds. Don’t miss this opportunity to hear firsthand from online PR/social media pros that bridge the best of both worlds while influencing SEO via Profiles, Fans, Tweets, Friends and Follows.”
In Norway I am speaking at Gulltagged (The Golden Tag), this is THE biggest event in Norway and I am sure it is one of the biggest (if not the boggest) on Nordic countries. There I am speaking with great speakers like Avinash Kaushik and Brian Eisenberg. Inluding me, Avinash and Eisenberg there are some 15 to 20 more.
My session is called “Multilingual International Internet Marketing and Comms” and with me I have a guest lecturer from First House in Norway, Mr. Nils Apeland.
The Session Description:
“Approaching foreign markets is not as easy as ABC and understanding that your target markets have different cultures and ways of looking at web sites make it so a general approach is not likely to get you full impact of your online campaign.
Kristjan Mar specializes in multilingual internet marketing and has worked with organizations ranging from very small companies to some of the largest in the world ranging from house hold travel brands like HostelBookers and Orbitz to banks and pharmaceutical companies such as Actavis and Santander using everything from social media networks to PPC and everything between.
He will talk about online marketing and public relations in a multilingual environment and illustrate his point using case studies, site audits and best practices based on over 10 years’ consulting experience.
Expect to walk away full of ideas and knowledge with hands on tips to amend your international marketing efforts.”