I will be speaking at the ‘Multilingual International Internet Marketing and Comms’ session as part of the Gulltaggen 2011 Internet Marketing conference, to be held between 12th and 14th April.
Gulltaggen is the Nordic countries’ and Norway’s most important event for digital marketing, communication, innovation, leadership and creativity, and is by far the best arena for sharing competence, knowledge and networking.
During my session, I will talk about online marketing and public relations in a multilingual environment and illustrate my points using case studies, site audits and best practices based on my 10 years’ consulting experience.
Approaching foreign markets is not as easy as ABC and understanding that your target markets have different cultures and ways of looking at web sites make it so a general approach is not likely to get you full impact of your online campaign.
Also speaking at the session will be Nils M. Apeland. Apeland will speak about the benefits and importance of building and maintaining a strong reputation. He will address how corporate reputations are built, protected and restored online and offline – and illustrate that the one dimension does not exclude the other. Corporate actions and words have never been scrutinized more closely than today and reputation management is more important than ever.
I hope you see some of you there!