Monthly Archives: August 2011

Next Conference Stop SMX East New York

Stacked with conference coming up this winter. In September alone I will be speaking at three conference and have been advising on the fourth one. The conference I will be speaking at next is the SMX in New York. The session I am participating in is on the “Analytics & Conversion Track” and is called “Video Search Success Stories”.

Session description:
YouTube is the leading online video destination, which makes it in turn the leading video search engine (and by some measures, the second or third search engine overall). So it’s a given you’ll want to have search optimized videos on YouTube – but don’t stop there. Read more »

What is your competitor doing online?

Doing a session at SEM Konferansen in Olso called “What is your competitor doing?”

The internet makes marketing efforts close to 100% transparent, you can track everything you do through analytics and file reports that would make any off-line marketer jealous. But that also has a dark site as there are tools out there that can be used by your competition to track your online marketing efforts and in some cases know things that not even you know if you are not vigilant and on the guard. Read more »

Quality Score – Fair and Just

I recently read a book about Quality Score entitled Quality Score in High Resolution by Craig Danuloff. The book really shed light upon the different factors that influence Quality Score calculations. This made me realize that there are currently an endless number of amature and professional blog posts that have created a lot of confusion in this area. This confusion appears to have led account managers, amatures and experts, to the conclusion that Quality Score is the enemy; however, this is not the case.

Quality Score is Google‘s way of helping the good and punishing the bad. It serves as a motivation for advertisers to create well organized and honest PPC campaigns, ensuring that there is more to online auctions than just over bidding. Read more »

Is Organic Search Cannibalized by Paid Ads?

I was reading an interesting article the other day on why companies advertise their own brand items when they are already ranked no.1 for those items. It is during the course of my reading that I finally got some insight on whether paid search advertisements cannibalize traffic from their corresponding organic listings for the very same keywords. Read more »