3 thoughts on “Quality Score – Fair and Just

  1. I simply wished to thank you so much yet again. I am not sure the things I would have sorted out without these information shared by you relating to such a situation. It had become an absolute terrifying situation in my opinion, nevertheless discovering the specialized approach you treated the issue made me to jump for happiness. I am grateful for the work as well as hope that you know what a powerful job you were providing training people through your web page. Most probably you’ve never met all of us.

  2. Well done, Hauk! I would add one caveat: 100 keywords per ad group is often too many. 10-15 is usually sufficient and helps ensure a tight correlation between keywords and ad text.

  3. @marketing münster – thank you so much :) glad it helped you!

    @David – Thanks for the feedback my friend :) maybe i should have worded the example in another way:
    ‘Instead of having 1 ad-group with 1000 keywords, try to break it down to 100 ad-groups with 10 keywords’

    Haukur Jarl

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