Doing a session at SEM Konferansen in Olso called “What is your competitor doing?”
The internet makes marketing efforts close to 100% transparent, you can track everything you do through analytics and file reports that would make any off-line marketer jealous. But that also has a dark site as there are tools out there that can be used by your competition to track your online marketing efforts and in some cases know things that not even you know if you are not vigilant and on the guard.
Through tools and methods you can track your competitor, their PPC, their Organic strategy, see the banners they create and where they place them, how many people are coming to their site, where they come from and the list goes on. It can be said that you should not invent the wheel when it comes to internet marketing, track and learn from the best, then take that data and make a better use of it. But not only that you should use this same method to track your own brand and use that data to protect it.
SEM Konferansen 21. & 22. September 2011