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Next Conference Stop SMX East New York

Stacked with conference coming up this winter. In September alone I will be speaking at three conference and have been advising on the fourth one. The conference I will be speaking at next is the SMX in New York. The session I am participating in is on the “Analytics & Conversion Track” and is called “Video…

Quality Score – Fair and Just

I recently read a book about Quality Score entitled Quality Score in High Resolution by Craig Danuloff. The book really shed light upon the different factors that influence Quality Score calculations. This made me realize that there are currently an endless number of amature and professional blog posts that have created a lot of confusion…

Is Organic Search Cannibalized by Paid Ads?

I was reading an interesting article the other day on why companies advertise their own brand items when they are already ranked no.1 for those items. It is during the course of my reading that I finally got some insight on whether paid search advertisements cannibalize traffic from their corresponding organic listings for the very…

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