Successful Video Marketing for your business: With the popularity of such sites as YouTube and Vimeo and other that are more regional sites such as Nico Nico Duca in Japan and Youku in China, it is evident that videos do play an important role in promoting a product or a service. Indeed online videos are proving to be the fastest way for business organizations to spread a word about their offerings in a creative manner. The videos help to bring a more personal interaction between the customers and the business. The mix of visual effects and sounds helps to capture audience attention effectively.
The delivery of useful information to the target audience becomes fast and simple with online videos. It is well understood that ‘a picture is worth a thousand words’ but when the right animation and sounds are also added to these pictures, it may be worth a million for the business. A good online video can enhance brand reputation and give a special identity to the business. It may be to describe and demonstrate the functions of a product, to introduce a company, for online seminars, conferences or advertisements, an online video can attract a lot of traffic for your website. Even search engines like Google give more importance to websites with videos related to a search and give high rankings to such sites.
At present YouTube, the video search engine offered by Google is the leading online video destination and thousands of videos are uploaded on the website daily. Created in early 2005, YouTube not only allows users to upload videos but also share them on social networking websites like Facebook and Orkut. Users can also comment on the videos and show their appreciation by hitting the ‘Like’ tab. Recent stats reveal that this video search engine serves up a million views about every 90 seconds. Certainly, any business considering the video marketing strategy would like to put up an optimized video clipping on YouTube. However, for a more successful online marketing campaign, other avenues also need to be explored to reach customers via online videos.
While creating an online video for marketing, following things should be taken care of:
Use creative elements: To ensure that success of a viral online video marketing campaign, the product, service or business should be presented in a creatively meaningful way. The video may need to be optimized with text apart from special effects and sound and the choice of font impacts the quality of the clipping. If the video seems banal and fails to make a good impression, it does not even if the video gets several views. Even a medical service can be advertised through online videos if the right elements are used to convey the message.
Add professional touch: along with the creative elements, the technical details also need to be taken care of. Poor quality and slow loading videos instantly turn off web audiences – they have lots of alternatives to choose from, and only the best can get attention. If the video involves a clip that captures a live site, it needs to be ensured that superior cameras and good lighting are used for the shoot.
Focus on the essentials: An online video does not need to showcase the entire product line or all the features of a business. Indeed the videos with a very long duration may sometimes irk the audience. They also take long to load. For success in online video marketing, it pays to hone in on one key message with the strongest lead benefit.
Broaden the reach of videos: Online videos are transforming into vital components of the Internet and are efficient ways of dispensing information. A few years ago, sharing videos in the web world was not as easy as it is now with the advent of video sharing sites like YouTube, Blinkx and Vimeo. Interesting videos uploaded on business profiles on social networking websites add to the over all optimization of the profile.
Use primary keywords to describe the video: It is important to understand that video sharing platforms have their own evaluation system to rank the different videos for a search result. This is similar to search engine results for websites. This is why the use of primary keyword in the video file name is significant for its online visibility. Keyword usage in the file name also helps to optimize the video for direct search engine results. The video file name (with the keyword) also needs to be used in the URL extension for the video.
The power of Niche Groups: The video sharing websites including YouTube have targeted groups in almost every small niche. A business that is serious about using the online video marketing strategy can join these groups and become an active member. The business should also contribute to the community and as it gains recognition, the links for its website can be inserted while posting comments and new information. When a member effectively posts valuable content, others in the group also start trusting and like checking out the signature link. This is similar to forums and discussion boards but is the direct result of efficacy of interesting videos.
In an era where social media has so many followers, the strengths of video marketing to woo the target customers certainly cannot be ignored. There are endless opportunities for a business to market their products and services through this channel. Also, the video sharing websites have several categories where a business can aptly post its video. YouTube, for instance has sections for:
- Autos and Vehicles
- Film and Animation
- How-to and Style
- Nonprofit and Activism
- People and Blogs
- Pets and Animals
- Science and Technology
- Travel and Events
The broad range of categories proves that there are people of different interests logging on to the video sharing websites and searching for their favorite videos. A business can thus reach its customers when it posts marketing videos on such platforms. Direct interaction with the customers is also feasible on video sharing websites.
Internet video marketing is a part of digital revolution. It makes online marketing more dynamic and appealing. The audience can be kept engaged with the brand and they also like to share their favorite videos with other online friends.
As powerful tools of social media marketing, online videos also prove to be cost effective ways to promote a business. Even small and medium enterprises that cannot afford advertising on Television can use online videos to reach their target customers. What’s more, the online videos reach not only the desktop and laptop Internet users but also the increasing number of smartphone users. With the improved technologies in Blackberries, i-Phones and Androids, loads of online videos are accessed through these hand held devices.
Packed with the appropriate elements and shared on the right platforms, your online video can do wonders for your business!