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Global Search Engine Marketing

Looks like we are getting there, finally – The book I am co-authoring with Anne Kennedy is on Amazon and the date is set. The book is published by Que Biz-Tech and is called “Global Search Engine Marketing: Getting Better International Search Engine Results“. The description is as follows:

Global Search Engine Marketing book“For companies that operate internationally, English-only, U.S.-centric search programs leave far too many customers behind. Marketing through search engines to non-English-speaking customers outside North America has become essential, but it presents complex and unfamiliar challenges.

Now, for the first time, there’s a complete and practical guide to succeeding with global search marketing. In Global Search Engine Marketing, two leading experts bring together proven solutions to all the issues marketers will encounter – from culture and communication to technology and law. The authors cover all this, and much more:

” Understanding key cultural and behavioral differences, including the surprising local differences in how people search ” Crafting online marketing campaigns that reflect local cultures ” Selecting the right search media in each market – including markets where Google doesn’t dominate ” Achieving higher rankings in search engines around the world ” Organizing effective global pay-per-click search marketing campaigns ” Optimizing online press releases and other content for global search media ” Leveraging non-U.S. social media tools and platforms ” Optimizing mobile sites and apps for worldwide audiences ” Using web analytics to track key performance indicators (KPIs) in multilingual/multicultural campaigns – even if you don’t speak the language”

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.
http://www.nordicemarketing.com

3 thoughts on “Global Search Engine Marketing

  1. I think what you posted made a bunch of sense. But, think on this, suppose you were to create a killer title?

    I am not saying your information is not good., but suppose you added a post title to possibly grab a person’s attention?
    I mean Global Search Engine Marketing | Optimize Your Web
    is a little plain. You could glance at Yahoo’s home page and see
    how they write news headlines to grab viewers to click. You might add a related video or a related pic or two to get readers interested about what you’ve written.
    Just my opinion, it could bring your posts a little livelier.

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