Global Search Engine Marketing

Looks like we are getting there, finally – The book I am co-authoring with Anne Kennedy is on Amazon and the date is set. The book is published by Que Biz-Tech and is called “Global Search Engine Marketing: Getting Better International Search Engine Results“. The description is as follows:

Global Search Engine Marketing book“For companies that operate internationally, English-only, U.S.-centric search programs leave far too many customers behind. Marketing through search engines to non-English-speaking customers outside North America has become essential, but it presents complex and unfamiliar challenges.

Now, for the first time, there’s a complete and practical guide to succeeding with global search marketing. In Global Search Engine Marketing, two leading experts bring together proven solutions to all the issues marketers will encounter – from culture and communication to technology and law. The authors cover all this, and much more:

” Understanding key cultural and behavioral differences, including the surprising local differences in how people search ” Crafting online marketing campaigns that reflect local cultures ” Selecting the right search media in each market – including markets where Google doesn’t dominate ” Achieving higher rankings in search engines around the world ” Organizing effective global pay-per-click search marketing campaigns ” Optimizing online press releases and other content for global search media ” Leveraging non-U.S. social media tools and platforms ” Optimizing mobile sites and apps for worldwide audiences ” Using web analytics to track key performance indicators (KPIs) in multilingual/multicultural campaigns – even if you don’t speak the language”

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3 thoughts on “Global Search Engine Marketing

  1. I think what you posted made a bunch of sense. But, think on this, suppose you were to create a killer title?

    I am not saying your information is not good., but suppose you added a post title to possibly grab a person’s attention?
    I mean Global Search Engine Marketing | Optimize Your Web
    is a little plain. You could glance at Yahoo’s home page and see
    how they write news headlines to grab viewers to click. You might add a related video or a related pic or two to get readers interested about what you’ve written.
    Just my opinion, it could bring your posts a little livelier.

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