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Speaking at SASCon in Manchester

I am on a panel of speakers during a session on running a European search campaign, where his will be sharing his knowledge and vast experience on the subject. Other speakers in this session will include Andy Atkins Kruger, CEO, WebCertainGroup; GJ Bramer, GJ Bramer Web en Organisatie; and Massimo Burgio, Founder, Global Search Interactive….

Online Advertising and Attribution Reporting

Before the advent of sophisticated digital and online technologies, tracking of marketing campaigns was easier. Television, newspapers, magazines and radio were primary media channels and when consumers came directly to a store or ordered from a catalogue, it was simple to trace their purchase path. With a proliferation of technologies, customers now reach sellers through…

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