Global SEM: Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets

Lecture:
SES San Francisco
Version:
1

Reviewed by: Optimize Your Web
Rating:
5
On July 27, 2012
Last modified:July 31, 2012

Summary:

Aiming for Europe? It's not as easy as you might think. Though allied under the EU, European countries are each unique, with diverse cultures, languages, and searcher behavior. Google owns nearly all the search market share across Western Europe, which simplifies search marketing platform issues, However, helping Google bot understand just which market you are after is more complex, especially when languages cross borders, as do German and French.

Kristjan Mar Hauksson speaking at the SES in San Francisco on Global Search Engine Marketing with Anne Kennedy as my co-speaker and Michael Bonfils as the moderator.

Session name:

Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets

Session Description:

Aiming for Europe? It’s not as easy as you might think. Though allied under the EU, European countries are each unique, with diverse cultures, languages, and searcher behavior. Google owns nearly all the search market share across Western Europe, which simplifies search marketing platform issues, However, helping Google bot understand just which market you are after is more complex, especially when languages cross borders, as do German and French.This session will guide you through the key issues, with case studies to illustrate how successful global companies have tackled them:

Do’s and don’ts for SEM in Europe’s biggest markets.

Avoiding duplicate content issues and geo-targeting individual markets.

Multilingual success cases for PPC, SEO, and public relations—should we say “reputation management”?

Another Session the day after, again about Global Search Engine Marketing is called “Hidden Dragons—Mastering Search in Tempting Asian Markets“.

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