Monthly Archives: November 2012

Do Our Web Analytics Reveal the Complete Picture?

Thoughts on “Dark Social” and related posts that have been surfacing lately.

Do Our Web Analytics Reveal the Complete Picture?

Looking upon the history of web, we realize that in its earliest stage, the web simply comprised pages of information that were linked to each other. The second stage of development saw the coming up of search engine crawlers that help you locate information on the web. Towards the end of 2003, the social networks started creating a buzz in the online world. What started as a medium for connecting with friends became a platform for sharing and spreading information. Facebook, Twitter, YouTube also turned into tools for digital marketing. To measure the actual results of these efforts, developers and engineers also created web analytic tools. Read more »

Great PPT about Structured Data and Semantic SEO

Structured Data and Semantic SEO is a hot topic these days and some feel that in the world of SEO this is the biggest change they have seen in years. Below is a great presentation done by Matthew Brown at the September event for SEMPDX in Portland OR. The presentation covers the latest on structured data markup, Open Graph, Schema.org and data markup for SEO. Some really good insights on the matter.

Structured Data and Semantic SEO from AudienceWise

Reykjavik Internet Marketing Conference 2013 starting to form

The tenth Reykjavik Internet Marketing Conference is starting to unfold. The date is 22nd of March next year and it is likely to be a fantastic event with some great speakers from the likes of Spotify, NFL, ESPN, Dell, Symantec, Google, Twitter, Disney and more. Read more »

Global Search Engine Marketing Slides

Slides focusing on Europe in regards of Global Search Engine Marketing. I used these at my session in Bratislava, Slovakia when speaking at the DailyWeb Conference earlier this week.

Global Search Engine Marketing – Kristjan Mar Hauksson from Nordic eMarketing

Seth Godin speaking in Iceland on the 29th of November

Exciting times for marketing people in Iceland as Seth Godin will be speaking on an ÍMARK event on the 29th of November. This upcoming marketing event in Iceland is hosted by The Icelandic Marketing Association (ÍMARK) and is to feature Seth Godin the author of the bestselling books Linchpin and Free Prize Inside. There is much to look forward to as this is the first time Seth comes to speak in Europe for over two years. Read more »

Optimize Your Web as a Word Cloud

Optimize Your Weba as a word-cloudThis is how Optimize Your Web looks as a word cloud – I am happy that the word Happy gets such a prominence as I am generally a happy person :-)

There are also words like “Enjoy” and “Think” there, both words that I like. Kind of worthless post but made me wonder about what I write and the words I use to write it.