The Psychology of Sharing, how can you influence through sharing?
1. Appeal to consumers’motivation to connect with each other —not just with your brand
2. Trust is the cost of entry for getting shared
3. Keep it simple… and it will get shared… and it won’t get muddled
4. Appeal to their sense of humor
5. Embrace a sense of urgency
Getting your content shared is just the beginning, E-mail is still number one.
You can find the the New York Times Insights Research below