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Adwords: The Holy Trinity of Search Advertising

Haukur Jarl KristjanssonLast week, State of Search posted the article “8 Ways to Increase Your AdWords CTR”.

CTR or Click-Through-Rate (%CTR) is a way of measuring the success of your online campaigns and is one of the key factors advertisers need to monitor; it plays a key role in quality score calculations and is, in general, a big part of an accounts eco system.

The article was written by Haukur Jarl Kristjansson – our inhouse Adwords and PPC team lead – who is a spokesperson for what he calls “the holy trinity of search advertising”, which in simple terms is creating campaigns with a high correlation between keywords, ad copy and landing pages. He wanted to contribute to the world of SEM by creating an article that is “aimed towards PPC practitioners that are new to the game but of course everyone can benefit from them”.

You can read the article here: www.stateofsearch.com/8-ways-to-increase-your-ctr

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.
http://www.nordicemarketing.com
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