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The Geox Seven Day Rain Test

Goex just launched their latest shoe collection with a really good story told through Video using the amplification of social media to help endorse their great products. The video’s accompanying the launch of next years select are called “Geox Amphibiox: One Man For 7 Days In Nonstop Rain” and they tell a story of Tom the shoe tester, who apparently also has a Twitter account https://twitter.com/GEOXSHOETESTER.

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Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.
http://www.nordicemarketing.com
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