eBook about content marketing

The title of the eBook is “Re-think Your Content Marketing” and I am one of over 30 authors contributing to this effort lead Matt Roberts at Linkdex and his team. This is in my books an industry defining book that contains chapters from great authors like Kristjan Mar Hauksson (myself) and some good industry friends like Lee Odden, Avinash Kaushik, Bas van den Beld, Stephen Lock, Rob & Nick Garner, Matt Roberts and Kevin Gibbons to mention few.

eBook Authors Ccontent Marketing

About the eBook

“Marketing is shifting towards content creation as a primary source of lead generation and – more importantly – as a key integrated process combined with search marketing, social media, analytics and public relations. We have been talking with some great people on how marketers can innovate to stay ahead of the curve and make the most of content marketing, and we wanted to keep those conversations going and give out this free 211 page eBook. Thank you to all the below people who kindly included their opinions in this publication.”

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Full list of authors, people that are experts on content marketing:

Joe Pulizzi: Foreword

Lee Odden : The Speed of Change

Bas van den Beld: The Role of Content in Modern Day Marketing

Rick Ramos : 7 Reasons Why Content Marketing is the New Black

Matt Roberts: Use Content to Supercharge Your Organic Marketing

Rob Garner: If You Have a Website, Then You Are Already a Real-Time Publisher

Andrew Smith: What Can Content Marketing Learn from PR? And Vice Versa

Danny Denhard: Creating the Perfect Cocktail: Do PR, Social, SEO and Content Mix Well Together

Nick Garner: Organic Marketing Driving Social Influence

Phil Mackechnie: Breaking Down Internal Silos

Robert Rose: Be Remarkable or Fail

Kevin Gibbons: Creating a Multichannel Content Marketing Strategy

Paul Roetzer: The Art and Science of Content Marketing Collide

Michael Brito: Transforming Your Brand to the Next Media Company

Ann Handley: Does Your Content Convey Honest Empathy

Darren Fell: With Content, You Reap What You Sow

Hannah Smith: Why You Need Great Content

Stuart Tofts: How to Use Content to Diversify and Strengthen Your Online Marketing

Melissa Rach: What Makes Content Great

Sonja Jefferson and Sharon Tanton: The Year That Content Grew Up

Susan Genelius: Great Content is Shareworthy Content

Suzanne Faning: Content is No Longer King

Henneke Duistermaat: How to Write Great Content and Become an Influential Writer

Avinash Kaushik: The See-Think-Do Framework

Simon Penson: Content Strategy (Make Your Ideas Your Friends)

Andreas Ramos: The Hub-and-Spoke Model of Content

Chelsea Adams: 5 Fresh Ways to Use Content Marketing as Lead Generation

Jonathan Alderson: Measuring the ROI of Content Marketing

Stephen Lock: Frameworks to Audit, Measure & Maximise Content Marketing ROI

Gerry McGovern: Quality Content Means Measuring Outcomes, Not Inputs

Kristjan Hauksson: Content Impacts on a Global Scale

Download the ebook here

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